As an expat - Is social media invaluable to you?

A survey of over 3,000 expats around the globe has demonstrated the importance of social media to those who live abroad. The research showed that while email is still the most popular way for expats to stay in touch with far-flung friends and family, an increasing number of people are finding more modern communication tools like Twitter and Skype indispensable for keeping up with the news from home.


While 52 per cent of participants said they used email twice a week or more to catch up with loved ones, 39 per cent said that they used Facebook the same amount, while 36 per cent relied chiefly on the voice and video calls platform Skype.

By contrast, only a small proportion said they used more traditional communication methods, such of the landline (14 per cent) or mobile phone (16 per cent) twice or more a week – perhaps, the compilers of the research pointed out, “because new technologies are cheaper to use”.

The most popular social media channel was Facebook, used by nearly seven in 10 respondents, with usage among expats often far higher than in the local population.

In the Middle East for example, 68 per cent of expats said they visited the site, compared to only eight per cent of local people, while in Latin America 72 per cent of expats used it, against 21 per cent of the local community.

Twitter and MySpace were "less widely used", attracting 14 and two per cent of respondents respectively, but two-fifths (40 per cent) said that they were members of the career networking site LinkedIn. In response to the survey, many expats said that the ability to keep up easily and cheaply with loved ones at home was one of the chief draws of social media, but that it was also useful in helping them settle into their new homes.

Commenting on the survey, a British expat in Paris, said: “Social media – by which I mean my blog, Twitter, Facebook etc – has given me a unique means of contacting other Brits/expats who are over here, leading to new friends and contacts.

"With Twitter, for example, the ability to choose people whose tweet topics are of relevance or interest can be invaluable for an expatriate. Whether you are looking for accomodation or tips about your adopted country, Twitter gives you instant and direct access to people in the know; people who are likely to be willing to help because they have actively put themselves out into the Twittersphere. The Facebook 'group' is a similar principle.”

Another expat, who runs a property agency in France, said that social media was also invaluable for the many expats who set up their own businesses abroad. He chiefly uses his Twitter account and a personal blog to reach out to customers and build up an online profile.

“I'm fortunate that my move has coincided with the social media explosion; it has allowed me to work from an office in my garden, with vineyards outside my door, yet position myself among major players in the marketplace and create trust in my brand,” he said. “My work entails finding houses for clients from all over the world, and without social media my marketing budget would be enormous, in fact unmanageable. “

The survey backs up research released last month by Skype, which found that 50 per cent of people are more willing to move abroad than they would have been in the past, largely because technology has made the transition easier.

A spokesperson for HSBC Expat, which carried out the survey, said that the findings were “extremely useful” as they would help the bank reach expats "via the best possible means no matter where they are in the world”.

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